Authors: Hamed A.Al- Nasrawi & Ali H. Al-Tameemi & Thabit H. Thabit
Abstract: This research aims to discover the nature of the relationship between organizational dogmatism (DG) and internal marketing (IM) in the general company for food products in Baghdad. The importance of research stems from the fact that it deals with two variables that are very important in the business environment in addition to setting the right and appropriate foundations in order to address a real problem that directly affects the work environment in one of the most important Iraqi industrial companies. The random sample method was used by the researchers to find the relation between the two variables of the research. So, they distributed 110 questionnaires on some employees of general company for food products in Baghdad. The number of retrieved questionnaires was (94), and the useful questionnaires for statistical analysis were (92). The researchers used the AMOS v.20 and SPSS v.18 to analyze the collected data. The theoretical results showed a knowledge gap to explain the relationship between organizational dogmatism and internal marketing generally in organizations and specially in industrial companies, and there is a weak and insignificant effect of organizational dogmatism in internal marketing.
Keywords: Organizational Dogmatism, Internal Marketing, General Company for Food Products
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International Journal of Social Sciences & Educational Studies
ISSN 2520-0968 (Online), ISSN 2409-1294 (Print), September 2018, Vol.5, No.1