Authors: Muhammad Anwar & Tan Shamal & Bawar Azad & Shram Sarkawt
Abstract: This study aimed to analyse the effect of service quality and price to corporate, customer satisfaction and customer loyalty of mobile telecommunications services in the city of Sulaymaniyah. The aim of this study is to determine and analyse the perception of the people about the GSM operators. Research conducted on peoples living in the city by setting a sample of 515 respondents. Data were analysed using covariance and correlation analysis and also regression analysis. The results show us that the loyalty of a customer to a GSM operator significantly depends on the trust, corporate image, and satisfaction of the customers.
Keywords: GSM, Telecommunication, Customer Loyalty, Corporate Image, Service Quality, Trust, Satisfaction
Download the PDF Document from here.
International Journal of Social Sciences & Educational Studies
ISSN 2520-0968 (Online), ISSN 2409-1294 (Print), March 2018, Vol.4, No.5